Way back in 1950, there were two brothers named Manaklal and Misrilal Gelda, who started selling Sev by putting a stall in front of the Station. It was sold by the name of Gelda Sev and was tasted by the Kings as well. According to the elders, Kamlabai and Sushilabai when their husband return home after work, they bring home atta, besan and ghee. At that time, the price for 100gram Sev was Rs. 2/-. After continuoing this bussiness for years, the two brothers took a shop on rent in thaworiya bazaar to expand their bussiness.

Today next generation of Gelda Family has taken the business to new level with the same quality & taste of their products. Maintaining the Original Ratlami taste of the product in a Competitive Namkeen Market. All the raw materials are purchased through a selected list of suppliers and are processed & packed in a hygienic condition to ensure the best quality of products.